Marketing Psychology for Robust Business

If profit is the bottom line then marketing should be every employee’s priority: capturing the Heart and Mind of your Potential Customers. Discover how to turn customers and Clients into brand Ambassadors. Understand what your target audience are driven by and how to touch those feelings. Learn how to position yourself for Collaboration and market penetration. Effective and proven ways to pursue new markets.

You will also learn how to build a psychological and emotional marketing plan based on customer insight and competitor analysis, including segmentation, targeting, positioning and finally conditioning.

You will learn how to Develop a brand strategy. Develop a brand strategy and positioning, leading to the creation and management of communication, pricing and distribution strategies with a focus on new social media.

You will be skilled on how to Evaluate new markets. Explore the implications of serving multiple markets and of the emergence of new markets as…